DAV Ambassadors’ Journey Organizes Ambassadors’ Talk #5 on “The Application of Communication in Public Diplomacy”

Ambassadors’ Talk #5, themed “The application of communication in Public Diplomacy,” provided participants of the DAV Ambassadors’ Journey 2025 course and attending students with insightful and practical perspectives on the role of communication in foreign affairs. Drawing on real-world experiences shared by Ambassador Luong Thanh Nghi, the talk contributed to shaping participants’ mindsets, equipping them with essential skills, and offering practical guidance for both academic pursuits and career development.

On the morning of March 31, 2026, Ambassadors’ Talk #5, under the chairmanship of Ambassador Luong Thanh Nghi, was held in an open and professional atmosphere, attracting active participation from course members and a large number of students. The event was honored by the presence of Ambassador, Associate Professor Dr. Dang Dinh Quy; Ambassador Nguyen Thi Bich Hue; Ms. Hoang Mai Huong, Head of the Department of Undergraduate and Graduate Education; along with participants of the DAV Ambassadors’ Journey 2025 and numerous students from the Academy.

At the beginning of the session, Ambassador Luong Thanh Nghi approached the topic from a comprehensive perspective, clarifying the role of communication in public diplomacy. With nearly 30 years of experience in journalism and external communication at the Ministry of Foreign Affairs, along with three overseas postings and extensive involvement in public diplomacy initiatives both domestically and internationally, he emphasized that communication is not merely a tool for information dissemination but also a vital instrument for nation branding, enhancing mutual understanding, and building trust with international audiences.

In the context of rapidly evolving digital media and the swift global spread of information, communication plays an increasingly important role in shaping national image and promoting foreign relations. For students of the Diplomatic Academy of Vietnam, understanding and effectively utilizing communication tools not only enhances professional competence but also serves as a crucial foundation for adapting to a dynamic and multidimensional working environment.

Ambassador Luong Thanh Nghi also underscored the importance of developing a strategic communication mindset, proactively adapting to a multi-dimensional information landscape, and improving the ability to process and verify information in the digital environment. These are not only essential requirements for foreign affairs agencies but also critical competencies for individuals in the context of globalization and digital transformation.

In addition, his insights encouraged students to reflect on their individual roles in contributing to external communication efforts, from building personal branding to spreading positive values within the community. At the event, Ambassador Dang Dinh Quy and Ambassador Nguyen Thi Bich Hue also shared their perspectives, further clarifying the requirements and significance of communication in today’s foreign affairs landscape, while offering practical and relatable guidance for students’ personal development.

The atmosphere became even more engaging during the Q&A session, where students actively raised questions regarding the practical application of communication and the competencies required in the field of public diplomacy. With open and practical responses, Ambassador Luong Thanh Nghi directly addressed these questions and provided valuable suggestions, helping students gain clearer direction for their academic and personal development.

Ambassadors’ Talk #5 concluded successfully, delivering meaningful value to participants of the DAV Ambassadors’ Journey 2025 and attending students. Through practical insights and open discussions, the event not only deepened participants’ understanding of the role of communication in foreign affairs but also contributed to enhancing awareness and guiding competency development in the context of global integration.

Through this talk, the course once again affirmed the role of the Ambassador’s Talk series in connecting students with experienced diplomats and experts, providing opportunities for direct engagement with real-world experiences and diverse professional perspectives. In doing so, the program contributes to fostering critical thinking, professional skills, and resilience, while inspiring students to proactively develop themselves on their academic and career journeys in an international environment.